TY  - JOUR
TI  - Consumer-level Factors of Purchase Intention in Online Travel Booking Application Based on Product Perspective
AU  - Nur Ani
AU  -  Handrie Noprisson
JO  - International Journal of Scientific Research in Computer Science, Engineering and Information Technology
PB  - Technoscience Academy
DA  - 2018/09/30
PY  - 2018
DO  - https://doi.org/10.32628/IJSRCSEIT
UR  - https://ijsrcseit.com/CSEIT183738
VL  - 3
IS  - 7
SP  - 205	
EP  - 212
AB  - The increasing number of smartphone users supports new e-business opportunities in various fields or sectors; one of them is the field of transportation. Business in the field of transportation by using smartphones is supported by application named online travel booking application.  To support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. To book transportation service through application only relies on detail information that is provided on application or named product diagnosticity. If recent research focused on brand community and brand loyalty, then this research attempted to find whether product diagnosticity influence to perceived quality and product trust and generally impact to purchase intention. As the result, product trust (PT) has the biggest influence to purchase intention (PI) with t-value 19. 18.935. In other hand, variable of perceived quality also has influence to purchase intention (PI), however it is only showed with t-value 3.197. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT) with t-value 13.992 and 10.702. The variable of product trust (PT) is also supported perceived quality (PQ) with t-value 12.325.