TY  - JOUR
TI  - Digital In-store Merchandising
AU  - Akash Agarwal
AU  -  Amey Bhandari
AU  -  Pravin Adep
AU  -  Dr. Pankaj Agarkar
JO  - International Journal of Scientific Research in Computer Science, Engineering and Information Technology
PB  - Technoscience Academy
DA  - 2019/10/30
PY  - 2019
DO  - https://doi.org/10.32628/IJSRCSEIT
UR  - https://ijsrcseit.com/CSEIT194811
VL  - 4
IS  - 8
SP  - 40	
EP  - 44
AB  - Lovation Basd Aadvertising is one of the forms of advertising in which a person passing by a store get advertising messages by using his/her location. So for that, one need to turn on the location access permission which lead to privacy issues. One more is Bluetooth Based Advertising in which a person can communicate with the store and get advertisements via Bluetooth again for this, one need to enable the Bluetooth in phone. Digital In-store Merchandising has came with solutions. A person doesn't need to carry any phone or enable Bluetooth in phone. A person will walk into the mall a camera will capture the image and attributes will be collected such as age, gender base on that ads will be predict and display on the screen of that mall.