Manuscript Number : CSEIT217654

Customer Segmentation Using Machine Learning

Authors(1) :-Varad R Thalkar

Customer Segmentation is the process of division of customer base into several groups called as customer segments such that each customer segment consists of customers who have similar characteristics. Segmentation is based on the similarity in different ways that are relevant to marketing such as gender, age, interests, and miscellaneous spending habits.The customer segmentation has the importance as it includes, the ability to modify the programs of market so that it is suitable to each of the customer segment, support in business decisions; identification of products associated with each customer segment and to mange the demand and supply of that product; identifying and targeting the potential customer base, and predicting customer defection, providing directions in finding the solutions.

Authors and Affiliations

Varad R Thalkar
Masters in Computer Science, Somaiya University, Mumbai, Maharashtra, India

Customer, Segmentation, Data, Product, K-means.

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Publication Details

Published in : Volume 7 | Issue 6 | November-December 2021
Date of Publication : 2021-12-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 207-211
Manuscript Number : CSEIT217654
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Varad R Thalkar, "Customer Segmentation Using Machine Learning", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 7, Issue 6, pp.207-211, November-December-2021. Available at doi : https://doi.org/10.32628/CSEIT217654
Journal URL : https://res.ijsrcseit.com/CSEIT217654 Citation Detection and Elimination     |      |          | BibTeX | RIS | CSV

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